Town Square Real Estate is a boutique brokerage in Los Angeles specializing in residential and investment properties. I joined as a Marketing and Operations Assistant, supporting the firm’s day-to-day activities, digital marketing, and client communications. As the company adapted to remote work during the COVID-19 pandemic, I quickly stepped into the role of Marketing Director, leading efforts to modernize the brokerage’s digital presence and overhaul its online platforms.
Tools
WordPress, Canva, Mailchimp, Google Analytics, Microsoft Clarity, Instagram, Facebook
Role
Marketing & Operations Assistant → Marketing Director
Team
Worked directly with the founder, 5+ real estate agents, and external vendors.
Exploring My Role
During my time at Town Square, I managed a blend of marketing, technology, and operations responsibilities, including:
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Creating and scheduling social media content to promote listings, open houses, and agent spotlights.
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Designing flyers, newsletters, and client outreach materials to strengthen brand visibility.
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Assisting agents with virtual showings, digital forms, and remote client communication during the pandemic.
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Redesigning and rebuilding the company website into a fully mobile-friendly, streamlined platform, improving usability and visual consistency.
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Supporting internal operations by organizing digital workflows, managing data, and ensuring smooth collaboration across the remote team.
Impact
The new website improved user experience across devices, increased engagement, and presented the company with a modern, professional image. My digital initiatives helped the brokerage adapt to remote operations smoothly and strengthened client relationships through consistent, accessible communication.