Choice Fine Art is a gallery and licensed art retailer specializing in limited-edition and pop-culture artwork. I joined the company as an E-commerce and Digital Systems Assistant and quickly transitioned into the role of Platform Manager, where I oversaw the digital operations and helped bridge the gap between technology, marketing, and customer experience.
My Role
I managed the day-to-day functionality of the company’s online platforms and supported both the technical and creative sides of the business.
My responsibilities included:
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Creating and scheduling marketing emails to drive online sales and event engagement.
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Monitoring Google Analytics and Microsoft Clarity to identify user behavior patterns and website pain points, then collaborating with the team to optimize user flow and improve conversions.
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Managing social media posts to maintain brand consistency and increase visibility across platforms.
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Handling customer inquiries through email and ensuring prompt, helpful communication.
Impact
Through data-driven insights and hands-on management, I helped improve the site’s user experience and streamlined how the company engaged with customers online and offline. I also strengthened cross-functional communication between the digital, sales, and gallery teams, allowing for smoother coordination across events and daily operations.
