Problem: Not enough people go out and vote for elections
Problem Statement
The public need a way to incentivize them to come out and vote because there is not enough people turning out for election cycles.
Statistics taken from electproject

Research:
Over 100 million people did not vote in the United States in the 2016 Presidential Election.
Just over 58.1% of the eligible voting population voted in 2016.

Around 138 million Americans voted in the 2016 presidential election.  (businessinsider.com)
However, those 138 million Americans only make up 58.1% of our voting-eligible population (those American citizens over 18). From United States Elections Project. (http://www.electproject.org/2016g)
In Pennsylvania, it is estimated that 61.3% of voting-eligible population voted, around 5,965,000 people. FromUnited States Elections Project. (http://www.electproject.org/2016g)
While these numbers seem high, our voter percentage is not higher than the 2008 (61.6%) or 2012 (58.6%) election turnout. From United States Elections Project. (http://www.electproject.org/)
The Idea
At first I wanted a poster that would motivate people to go out and vote. I found it a bit difficult to visualize this imagery. I thought about what would happen if people did not vote. I came up with this poster that illustrated such an impactful message on what happened because people did not vote in the 2016 Presidential election.
Info Graphic:
POSTER:
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