The public need a way to incentivize them to come out and vote because there is not enough people turning out for election cycles.
Over 100 million people did not vote in the United States in the 2016 Presidential Election.
Just over 58.1% of the eligible voting population voted in 2016.
Around 138 million Americans voted in the 2016 presidential election. (businessinsider.com)
However, those 138 million Americans only make up 58.1% of our voting-eligible population (those American citizens over 18). From United States Elections Project. (http://www.electproject.org/2016g)
In Pennsylvania, it is estimated that 61.3% of voting-eligible population voted, around 5,965,000 people. FromUnited States Elections Project. (http://www.electproject.org/2016g)
At first I wanted a poster that would motivate people to go out and vote. I found it a bit difficult to visualize this imagery. I thought about what would happen if people did not vote. I came up with this poster that illustrated such an impactful message on what happened because people did not vote in the 2016 Presidential election.